Neustar MarketShare Named Leading Strong Performer in Forrester Wave™

Neustar Received Highest Scores in Categories that Matter Most to Marketers

In the most recent Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2 2018, Neustar received high marks for being the only MMOS with identity at its core: "Neustar scores highly for their customer identity solution. Identity is core to the MarketShare measurement offering since the acquisition by Neustar, complemented by Neustar's onboarding and DMP offerings which share this identity layer."

In addition, Neustar received perfect and near-perfect scores in the following five categories which matter most to customer-obsessed marketers:

  • Data Quality and Management
  • Methodology
  • Technology Platform
  • Partner Ecosystem
  • Market Presence

A Leader in the Q4 2016 Marketing Measurement and Optimization Solutions Forrester Wave™, Neustar continues to offer a world-class marketing analytics platform, as cited in the Q2 2018 report: "Marketers looking for a partner to help them consolidate mix and attribution and help educate their marketing team on this new approach should consider Neustar MarketShare."