How well do you know your customers? And we mean, really know them? It's one of the biggest challenges facing today's marketers. The modern consumer expects and demands personalized messaging and customized offers that are relevant to them. But to deliver that, you need to know who they are, where they live, what they like, how best to reach them, and the marketing channel in which you're most likely to engage them.
That means your CRM data needs to be constantly refreshed to account for every change to a home address, phone number or email address so you're not working off stale data. Because bad data means wasted marketing budgets.
Our Customer Intelligence solutions leverage the powerful Neustar OneID™ system to ensure you're always working with clean, enriched and persistent data that ties the online and offline worlds to a single identifier. Refreshed as often as every 15 minutes, you'll be working with near real-time data so there are no gaps or blind spots in the customer journey. And that means a better ROI.
See how Neustar can help you answer questions like:
- How are your best customers different from your average customers?
- Where do your best customers buy your products - and which ones do they buy?
- Is your advertising effectively targeting prospects who look like your best customers?
- Are you advertising in the right media to reach your best prospects, at the right times?
- What marketing messages or offers will increase response rates? Purchase volume?