Everything You Need to Know About Analytics
Have you heard the terms MTA or MMM when someone was talking about marketing analytics and wanted to learn more? Then this white paper is designed for you.
Learn all the in’s and out’s of multi-touch attribution, marketing mix modeling, and Neustar’s unified marketing analytics solution that combines the best of both to give your organization the insights you need to make informed decisions about your marketing investments.
Trusted identity is at the core of Neustar’s marketing analytics solutions, connecting the online and offline worlds so brands can see the whole picture in how marketing contributed to sales, and how to allocate your spend in the future.